Finished Digipak

We have also decided to include 2 Hologram images, shown at the bottum of the image above.

Creating the Digipak

We have created our Digipak using Adobe fireworks and have attempted to stick to the main codes and conventions we found when completing our research into similar products.

We knew that the Digipak would have to have a strong reference to the Song and the artist/band so this was our starting point. We wanted to use similar shots as still images from the promo video which would provide us with the link we needed. We therefore went out to gather images from similar location to which we shot the promo video.


We all agreed we wanted the Digipak to look proffessional and sleek and to do this we decided that we would not include much information on the outer packaging. We noticed from our research this was the stratergy most of the similar products used to achieve this effect.

To complete our final Digipak we decided to show what we can do technically by including the content on the inside and on the disk. The outer packaging would consit of the minimum amount of information but enough to make a clear link to the promo video and website.

Here how we made our final digipak:

1) We used a plane canvas on fireworks in the shape of a CD case



2) The picture we took from one of the locations we filmed from was used as the initial background, we changed the transparancy by 25% and tinted the colors slightly. We then removed a strip from the background where we could enter the information for the song titles.



3) We changed the color of the strip we cut out to help the colors flow and co-ordinate. The transparency allowed a straight line like a border around the colored strip. This made the change from image to color more fluent.



4) The Strip was then colored black as shown below which covered the green strip but left the green outline which made the transparancy more apparent.



5) We then added the text to the black background which gave us the desired effect of the letters standing out whilts remaining sleek and looking professional.



We used this same technique to create the image on the back of our digipak but changed the Large letters in the centre to the song names to keep with the strong conventions.

Below is the finished back and font cover of our Digipak:

 

We also decided to add a whole new level into our digipak to set it apart from other products. By doing this we added two holographic pictures into our digipak to give our audience authentic memorabilia which directly links to our final video.

Here is where our inspiration came from, I previously purchased the avatar collectors edition and found the holographic cards inside;

 



Finished Product and analysis

We have now finished our main product taking into consideration the audience feedback we recieved from our draft. We have considered the feedback and acted on it making the production hopefully more popular with our target audeicece, here is the production below:



We are happy with the outcome of our production and believe it is mainly due to the in depth research and planning we carried out in our pre-production stage. We also planned the days of filming well which helped us film quickly and efficiently meaning we made far less mistakes and less adjustments were needed from our rough draft.

Our final piece complies with and challenges many of the codes and conventions of popular media products from past and present. We have further discussed in detail how and why we have challenged the conventions in our evaluation. In short; to increase popularity by complying and create uniqueness through challenging.

We are as a group happy with the overall outcome of the promo video and believe we have progressed well taking consideration of a our target audience feedback and group ideas. We believe the product clearly reflects the initial ideas we had as a group and exceeds our original expectations.