Rough cut (screening and feed back)

We have now screened the draft of our promo video to the class in order to gain effective and useful feedback, we will use the responses where neccessary in the adjustments we make to our final product.

We viewed our draft to the group and collected the feedback through recording the session and analysing afterward. We also collected research through primary research in the form of interviewing members of the audience personally, to gain information and opinions through Qualitative research.

The entire class were pleasently surprised with the work that we had completed to date, we were very happy with the response we recieved. Showing the rough cut to the class has benefitted us hugely as we now have many leads to follow up in the search to improve our product before we are due to hand it in.

Interviewing the class mates and teacher helped us achieve more indepth analysis on their views compared to when the class fed back to us as a whole. We took notes from the feedback we recieved and decided to act on the points that cropped up repeatedly along with the opinion we agreed with as a group.



Filming. Description and analysis of days of filming

Day 1

Today we have began to the film the relevant shots that we need. Me, Isaac and Joe met up at 12 noon at Isaacs to walk to the first location. We arrived at the woods and began eyeing up the shots which we thought we needed.

We took many shots to achieve the desired one, we took the camera back to isaacs on our break and watched them back on the screen to share our opinions. We then selected the ideal shots we planned from our shot list, then decided the shots that needed a  re-filming for that afternoon. We set off again to complete the shots we needed for that day in the present conditions (keeping good continuity).

We brought Isaacs Cannon 550D along with compatible Tri-pod and all required equiptment for the shots listed in our planning. Over the course of the evening we gathered the shots desired, in all the first day filming was a good success and we were pleased with progress. The smoothness and effiency from the planning was (in my opinion) the key reason for this.

Day 2

We met the following day to carry on filming with the positive attitude from the previous day. The in depth storyboard was a useful tool we had at our disposable helping us to not waste time and retrieve the shots we needed in the smallest time possible.

We arrived at the location earlier than expected which gave us time to have a brief meeting and talk over the days agenda. We talked about the days previous shots which we had downloaded from the camera to the computer, we watched them back and acknowledged the adjustments we needed for the days re-filming.

Our female actress Lauren was due to arrive later on in the day so we decided to prepare to make our time with her effective. She arrived on time and we had a clear shot list with the shots we needed that involved her. To keep good continuity we filmed the preceding shots with Isaac as we knew from the weather forcast it was un-predictable and could jepadise the continuity.

In comparison our previous filming experiences we found that it went extremely well with no major problems to report. We believed this was due to the high level of research and planning we carried out in our pre-production.

Organisation and explanation of cast, props and locations

Cast

Our plan is to complete the filming of our product in the shortest time possible (1 to 2 days), we are doing this so we can use the relevant actors when they are available. If we take to long we may not be able to secure the desired cast which we would like.

Isaac a member of our group showed an interest in being an actor so we allowed him to be the male character. All the shots were filmed in areas that were secluded so no extras were needed. We thought that using one of us 'Isaac' it would be easier to re-shoot neccessary shots as he should hopefully be easier to get hold of for filming.

We are going to use Lauren  Hitchens and Isaac Warburton as our main actors, lauren Hitchens is a 17 year old female who is a colleague at work and was keen to show her acting skills in our production.

Props

We have used basic props in the construction of the promo video which were mainly home made such as the 'can phone' which was made from empty cans and some string. We used:

• an umbrella,
• a bed sheet,
• flower head band,
• Bubbles

Keeping our list of props to a minimal helped us keep the production as simple as possible to eliminate the possibility of error. We always left the props we needed at one address so we didnt lose any, if we were to lose some of the props we may have to re-shoot some of the shots that used the props to keep continuity.

Location

Many of our shots were filmed at locations in a close proximity. We did this as we did not have a guarenteed mode of transport to far a field destinations so if re-filming was needed we could travel to our locations on foot. We did however shoot a couple of shots in near Sawtry (roughly 15 miles away). To ensure we did not have to return to the location for re-filming we took  most shots a number of times and watched them back on scene to check.

Shot list

Shots Number 1-4 (Approx time- 20 seconds)Medium close up (MCU)
Description;
As this is totally different from the codes and convetions from our AS film opening we don't have to start with an extreme long shot. The first collection of shots in the same location will be between the two main characters to allow the audience to focus upon them and their relationship.
Analysis;
We will be using the tecnique of shot reverse shot to give a feel of a conversation but the main girl will be projected onto a white sheet. This is very important and links with the end of the video. You can see the main character (male) with a worried expression upon his face (could be interpreted as depressed) reaching out for the girl's projection. This is symbolic showing the audience that his relationship with the girl is non existent, also could be symbolic that the girl is 'just out of reach'.

Shot Number 5 (Approx time- 8 seconds)
Medium long shot (MLS)
Description;
This shot is of the main character (male) walking backwards throughout the woods. Symbolising 'time reversing', again very important linking with the end of the video where time will return to normal.
Analysis;
The shot initially looks odd, as hands are flung back which is irregular but the audience realises why at the end when you realise this shot is not the regular shot that was filmed, but edited into reverse for effect. Not revealing everything at this point as we want some ambiguity for the audience.

Shot Number 6-9 (Approx time- 15 seconds)
Medium close up (MCU)
Description;
These collection of shots are through a path we made in bushes in Cuckoo's Hollow. We made this path using garden shears Isaac provided. The male character is following the female just a few steps behind symbolising his love for her, not quite at the same pace in their time lines.
Analysis;
These shots are purely used to show the audience that the male character is chasing the female and not vice versa. We have included other types of camera techniques such as unfocused-focused transition in one shot (opitimised in the award winning 'leaf shot').


Shot Number 10-11 (Approx time- 5-8 seconds)
Extreme long shot (ELS)
Description;
Side on view showing the male character emerging from the trees into the open. This follows by a 'viewpoint' shot over the male characters shoulder showing the female behind some kind of barrier. Preferabaly a river, she will be stationary looking at the male lead from across the water.
Analysis;
The barrier shows a clear divide between the characters symbolising their relationship, the question is, what is this barrier symbolising?


Shot Number 12-13 (Approx time- 8 seconds)
Close up/Extreme close up
Description;
These two shots will be a close up of the main females eye, as she already has blue eyes this symbolises purity. The close up of her eye will straight cut to an extreme close up of the same eye, the straight cut will coincide with the naturally blinking.
Analysis;
Blue eyes playing on traditional views ranging back to Hitler's reign that people with blue eyes are part of the 'master race'. Also shows the main female lead to be pure and innocent.

Shot Number 13-17 (Not definate) ( (Approx time- 20-30 seconds dependant on many variables)
Medium shot
Description;
Shot reverse shot of the two characters either side of a tree, not aware of each others presence. They are both holding old fashioned cups attached by string as a communication device. Isaac writes the words 'You look like a thousand suns' (in correlation with the music) on a piece of ragged paper and puts it in his cup. Lauren then recieves the message in her cup and (using a over the shoulder shot) shows no message on either side of the paper.
Analysis;
Many different symbolised actions and intentions are used in these series of shots. Firstly, the paper Isaac writes on is crinkled and torn around the edges, symbolising his mental state, the paper is also incomplete symbolising a part of him is missing (implying the missing part is Lauren). While Lauren's piece of paper is rectangular and complete showing that she is not aware of Isaac's love for her which is shown by the blank piece of paper she recieves. The whole shot is showing that Isaac is trying to send messages to her (subliminally) but she seems to dismiss these and not be aware of Isaac's intentions.

Shot Number 18-25 (Approx time- 30 seconds)
Medium close up (MCU)
Description;
These collection of shots will be Isaac creating bubbles floating across the screen. These bubbles will have memories in them of the two characters in the past.
Analysis;
The bubbles in themselves symbolise fragility. By putting memories in them of the two characters, we're showing to the audience that there relationship is also delicate. Also, the memories show that these two have a past together, maybe friends? maybe they used to be in a relationship? All is left to the audiences imagination leaving them thinking.

Shot Number 26-29 (Approx time- 15 seconds)
Medium close up (MCU)/ Medium Long shot (MLS)
Description;
We're not completely sure on how we're going to shoot this shot yet, but we need to include a controversial shot with Lauren with another boy. Isaac will then consequently be upset which will lead onto some emotional shots.
Analysis;
This allows us to add another emotional depth to our video which will make our audience feel sympathetic to Isaac. This is important as he is a character who is meant to be felt sorry for, almost like a lost puppy, the girl he loves seems to ignore his existence... or does she?


Shot Number 30-38? (Approx time- 15 seconds)
Range of shots in quick succession
Description;
A class favourite, the flashback. We will be using a collection of shot that we have already previously used but edit them with a lighter background showing the audience that its from the past. The shots will also get progressively faster as the song is fast and basically it creates a 'cool' effect. This will create another level of intertest for our audience as the same types of shots repeated over and over again will being boring after a while.
Analysis;
The series of shots used from the flashback will be especially chosen to reflect the characters mindset, it also will follow the previous shot of Isaac looking worried/thinking. This series of fast succession of shots will end up with a blur of shots ending with Isaac walking down a road by himself (in correlation with the pace of the music).

Shot Number 39 (Approx time 15 seconds)
Medium close up
Description;
Isaac is walking down the street by himself towards the camera which is panning backwards at the same angle and height. This walk starts to turn into a fast paced energetic walk which turns into a run.
Analysis;
The transition from a slow walk to run shows his desperation. This follows from the flashback of the main males mindset which implies hes trying to find Lauren.

Shot Number 40 (Approx time 15 seconds)
Medium long shot
Description;
Isaac comes to an opening in the woodland again, coincidental with the start of the video. He then starts to cry on scene showing his emotions.
Analysis;
Pretty simple shot, purely to show how the whole situation has taken its toll on the main character and the emotions hes feeling.

Shot Number 41 (Approx time 5 seconds)
Medium long shot
Description;
We have found a very nice clearing in the woodland area we are filming for this shot. Isaac walks through this natural 'gateway' and returns to where the music video began.
Analysis;
Nice scenery coincidental with the scenery from the start showing the audience hes returning to the area in which the video started. All leading up to the climax of the video.

Shot Number 42 (Approx time 8 seconds)
Medium shot
Description;
This shot is the exact same as 'Shot number 5' but instead of the character walking backwards (symbolising time reversing) he is walking forward back to the projection.
Analysis;
Links very cleverly back to the start of the story, returning (as they say in most criminal dramas) to the scene of the 'crime'.

Shot Number 43 (Approx time 5 seconds)
Medium shot
Description;
Again, reverting right back to the very start of the video, the shot has Isaac from the side panning left horizontally to the projected image on the blanket. Isaac once again reaches out and as the projection disappears we see Lauren standing behind the sheet, the screen goes blank and the video is over.
Analysis;
The shot leaves the ending to the audiences imagination... Why is she behind the sheet? What's the purpose of this? We have done this for that exact reason, optimistics may interpret this as shes finally recieved the subliminal messages from Isaac and has 'surrendered' to his love and his projected image of her has become a reality. Or pessimistics may believe time has returned to a time when their love was a reality, only for time to continue as normal and the story is repeated over and over again.

Planning our first days filming

We are now beginning to start the filming proccess. We have arranged to go out this weekend to begin filming our draft video. We are returning to the location to attempt the shots that we have planned to see how they will look when on the screen.

Risk Assessment

We have started now to begin the main planning stages for the product we are creating. From last year we have realised that careful planning and consideration to possible eventualities of what could happen will be very important and determine very key features of sticking to deadlines.

Weather and Lighting	We are planning to film the majority of shots in high key lighting to fit the context of the film. If the weather conditions are not ideal we will have to re-convene and plan to shoot the shots needed at another time. To eliminate the risk of shots not being completed on time due to weather, we will allow extra time in our filming schedule for re-shoots or re-timed shoots.
Camera Reliability	If our camera was to break during filming we will have a replacement or send it off to be fixed free of charge. This is due to the insurance cover that we have purchased on the camera; this would then eliminate the risk if the camera was to brake.
Actor absence through illness	If one of the actors is ill we have decided within the group that either Me or Joe will take over the role or if the female character fell ill, Poppie from the previous AS film would take over the film.
Transport	If Joseph does not pass his upcoming driving test we will have to rely on my Brother and Isaacs Dad to transport us to the necessary locations for filming.
Computer failure	If Isaac’s computer does not work, we will use the software on my computer edit the shots that we have completed.

By planning, thinking that everything that could go wrong will. We hope to eliminate any delays and reasons that we will not meet the deadline. Doing the risk assessment should also reduce the stress and help the filming process run smoother and more efficiently.  

Lyrics

I got close
To your skin
While you were sleeping
I taste the
Salt on your hands
I reached out
To touch you
The morning light disarms you
Won't you let me
In?

Chorus
Ohhhhhhh
How long till your surrender?
Ohhhhhhh
How long till your
Surrender?
It's a long way
For heart break
Let your heart wait and bleedOhhhhhhh
How long till your surrender to me?
I've become your shadow
I'd love, but don't know
How to

I got close
To your skin
While you were sleeping
I taste the
Salt on your hands
I reached out
To touch youThe morning light disarms you
Won't you let me
In?

ChorusOhhhhhhh
How long till your surrender?
Ohhhhhhh
How long till your
Surrender?
It's a long way
For heart break
Let your heart wait and bleed
Ohhhhhhh

I'm always lost for words
You look like a thousand suns
I wanna be the only one
Left when your day is done
I can't have you close
So I become a ghost
And I watch you

I watch you
Maybe if you stay
We could die this wayBut I won't stop you
I won't stop you

These are the lyrics to the song which we have chosen. We will try to adapt and create many shots that relate closely to the lyrics and follow the story. The songs lyrics stick to the common conventions of many songs as they have a repeated chorus and many of the lines rhyme. The story the lyrics portrays will be hopefully followed and visible to the audience from piece we produce.



Storyboard

The Storyboard we have created is in detail to save us time and improve our efficiency for when we are on sight filming. The storyboard is a key part of our research and planning so we thought we would take time when completing the shots. We completed the storyboard after the location scouting as we believed we could use this information when completing the drawings to a higher standard.

Codes and Conventions (CD Digipak)

As you can see all of the reverse covers of these album covers stick to many of the main conventions.





The detail and design featured on the digipak are often featured in the music video, there are often pictures or objects used throughout the digipak, website and music video.





All of the CD digipaks contain a barcode, located at the bottum right (not all are located at the bottum right)






All contain a tracklist in order in which they play on the CD







They also all have the reocord label name or logo.







The CD cover has many similarities to the websites format and design at the time of publishing, so it is easily recognizable by the consumer.






The album name and the logo of the band is usually included in the design.



Commonly a picture of the band is located at least once on the album cover. the picture is commonly very predominant for the viewer to acknowlegde easily.





All of the digipaks above have flowing designs, they have either the same colour, background or picture on the front and back. They are all clearly linked which is a convention of digipak production.

When producing our digipak we will use the above conventions and features to help us adhere to or challenge.

Roles and Actors, Costumes

We will be using Isaac for most of the acting involved in the music promo video, this will benefit us as we will not have to rely on as many people outside of our group for timing and meeting arrangement for shooting the relevant shots that we need.

We will also use a friend from work as we do not have a Woman within our media group. This may cause problems with meeting and time arrangemets, as shots will have to be arranged around her occasionally.

Isaac (the main character) will be in most scenes and to keep continuity he will be wearing the same clothing. The actors will be acting along to relevant lyrics within the song, sticking to common conventions of the majority of music videos. The roles of the actors will be to portray there once found closeness and then show how he wants her to surrender' back to him when they part.

We will try to make our Actors dress how actors in similar genre videos dress, keeping with the conventions of similar genre products.

Location list

Location lists

We have many ideas for the music video, but we will try to focus our efforts on keeping many of the shots similar in many ways. We will try to include the common conventions of the bands fashion and main colours, by choosing many locations that are colourful, very green and have the sun involved very frequently.

Location 1

Some light woods with thin coverage from the canopies of the surrounding trees. Sunlight should be present and easily visible for the audience to see. Ground area needs to be clear for easy progress of the main character and to make tracking easier when filming.

Location 2

Also lightwoods, however these woods need to be near to some open pastures, for some longer shots to show the audience the location/surroundings. A clearly different wooded area will need to be found for this scene, to show the audience the main character has moved location from the original scene.

Location 3

A large field that has a background of green trees and bushes to link the scenes. A large tree will need to be present in the scene that can support the weight of the character. The shot should contain good depth as the character will be in the foreground and the consistent green will be set back.

Location 4

For our 4^th location we need a small field that is again predominantly green, this shot needs to be clear and have a break in the background that will allow in low sunlight showing the day is coming to a close.

We are using very few locations for filming as many of the similar products that I have researched have similarly low amount of locations, this will help also with re-filming as it will save time with travelling.

Questionnaire

We asked a random sample from the population of the school and some of the parents if possible. We chose this sample to give us the most reliable answers from our questions.

Below are the Questions which we asked:

1) Out of the following which is your preffered song?

- Neon Trees - Your Surrender
- Coldplay - Fix You
- Eric Clapton - Tears in heaven
- Killers - On Top



2) What would be your favourite type of music video?

- Lip Sync
- Focusing on the band perofrming live
- A story following the lyrics of the chosen song
- An interesting back drop which has no direct relevance to the song

3) Would you prefer a music promo video to contain the band?

- Yes                                                 8
- No                                                  6
- Don't mind                                    24

4) What is your favourite type of Genre for a music video?

- Indie
- Heavy Metal
- Pop
- Classical
- Ballard
- Hip Hop

5) What would most put you off a music promo video?

- Females with revealing clothes
- Constant scene changes
- Lack of variety of shots
- No direction or story content





6) How much time do you spend a day watching music videos?

- 0 - 15 mins
- 16 - 30 mins
- 31 - 45 mins
- 46 - 60 mins

Location Scout, pictures and explantions

We are now beginning the practical side of producing our main music promo video. Over the weekend and the following week, we are as a group going to begin searching for ideal locations to suit the song that we have chosen. When we find the suitable places we will take a list of there location and take pictures, this should make our filming much more effective when it comes to it when we are ready.

We will keep accurate list of the locations with pictures and an explanation of why we have chosen the particular shot (why it is suitable for the shot we need). If neccessary we will change the shot location to our needs after the draft has been completed.

by planning our shot locations we should make the proccess of filming alot more effective and less-time consuming. We have learnt from last year in the way that we had to return to places to re-film and find some shot locations as we went along. The method that we used last time was poorley planned, therefore used a lot of valuable time in which we could of used more effectively to complete our blog or other relevant work to a higher standard.

Rules on Copyright for music promo videos

All music is protected by copyright if it is being used for practical purposes. We are therefore going to be using music that is protected by copyright law. To apply with the rules and regulations which have wrote a letter to the record label, asking for there permission to use the music in the music promo video we will be producing.

Copyright is used to protect the artist, producers and record label, it assures legally that they recieve the money that they are owed when people use there music.

All music which is used in media not by the original record label has the rights to recieve royalties. Royalties is an amount of money that is given to the producers and record label to use the rights of the song. When the music is used e.g. Radio, background non-digetic sound in films, adverts etc. they will recieve money from the relevant sources that use them.

We will however not have to pay royalties we will not use the music in a way in which we will promote or recieve any profit (purely for Educational purposes)

Codes and Convention - Website

Layout and design

• Websites (in order to not create ambiguity) have to be clear, logical and easy to navigate.
• There are many several conventional types of layout and design, they often emulate some form of old media.
• Grid system- Used to seperate certain sections of websites to present information in small, easy to access segments.
• Centre of page- Main content.
• Left hand side- Navigation tools + links.
• Right hand side- More detailed links.
• Background and font colour is often used to seperate different types of information.
• Images are included to add visual interest and stop the information from becoming boring.

Technical codes

• Many sites include audio/moving image content while also incorporating some type of audience interaction.
• Links can be associated with genres/subjects linked with the websites subject.

Content of Website

• Websites which contain factual information will look different to those created for entertainment.
• Information will always be linked with the subject.

Genre Codes

• Specific genres have specific colours and pictures to subliminally allow the viewer to gauge the genre of the website on visuals alone.

Analysis into Similar Website

Here is the kings of Leon Official website, the background colour, Text Font, Pictures and text colour are all consistent throughtout the website and CD cover (Digipak). 

This common convention is used throughout many Digipaks, CD covers and music promo videos. You can see underneath that the consumer would be easily able to sub-consiously link the products together form the many similarities. This is a clever marketing ploy used by many record companies.  The main title is easy to see quickly and draws your attention immiediatly, the white text on the background stands out well to the viewer. Websites stick to common conventions in the way that they are clear and easy to navigate to get to the information efficiently. we will try to adapt and use this convention when creating this our Website product.

On the website there is a central scroll where you can see further information but against common conventions it does not contain any interactive activities for viewers, videos, audio or any marketing for any products other than merchandise internal link and the up-coming tour dates. Hardly any onventions have been adered to which makes the website more unique. We will however try to stick more closely to the conventions of more common websites.

The CD Covers and Digipak are clearly linked closely and the audience would easily notice this.

The Digipak front cover is well layed out and very simple, it is easy to identify the bands name and the name of the album as they are the only form of text on the front page.

The title of the album is relevant to the picture on the cover, this could help the viewer to recognize the album on a shelf through the thoguth they have ibn there head due to the Album name.

The common aspects of a reverse digipak are found on this example. You can clearly see the track list, the record label, the bar code and a further picture that is similar in many ways to the front image of the digipak.We will include slightly more information that shown in these 2 example so we can stick to the conventions easier. We will however use some aspects from this successful Digipak when creating our product.

 

Here is the album cover to the new album by the Kooks 'Junk of the Heart' and below is their website. You can see many resemblences between the two.

The Website features a design with a picture centered that is the same as the image on the album cover.

The website also has the same Font choice and colour. The similarities between the two show to the audience that they are from the same producers/band without them having to read in depth. The colours, font and images make a clear link to the audience sub-consiously.

The Website for 'The Kooks' fits with the conventions of a modern bands website. It has images related to the song and the album. The website also features links to different archives within the website such as: Gallery, Live, Store, Home etc. This is a common convention with many websites for bands as they try to include extra information for fans and as a way of making money they have hyperlinks to sub pages where they can sell merchandise. This website sticks to all the main conventions of this type of production for an indie band and using the space effectively for advertising upcoming events and information for fans. when producing our website we will try to adapt our product to fit in with the codes and conventions of a popular similar product such as the above. however we are planning on challenging some codes and conventions to make out product stand out from the crowd and hopefully become unique. 

Further Research and analysis into similar products

This video has been made in a similar style in which we are thinking of using in our promo video. It has a vague storyline that has many interpretation, but has an undoubtable link with the lyrics of the song.




Camera Shots

A range of shots have been used in the creation of this music promo video, including many of the well recognized conventional shots, which are used in most promo videos. the opening shot is a smooth horizontal panning shot, which allows the viewers to see the singer after a short introduction of the music has began. Tracking has been used to follow the character, keeping him the center of attention ashe travels up the escalator.

Close to the end of the promo video there is an establishing shot that shows the main character throughout in the for front of the shot. This goes against common conventions as most promo videos stick to the general conventions of any film (the establishing shot is at the start). Changing the common conventions is more risky from a likability point of view, however it makes the video more unique; this may help the viewer recolect the video easier.

Camera Angles

They have used some more un-usaual camera angles within this promo video for example the shot on 0.40s which is a crane shot which zooms out from a close up to a mid-close up vertically. These kind of more un-usual shots make the promo video more interesting and destinctive. We are planning on using some more destictive and un-fimiliar camera angles in out production to test our abilities and make our product stand out from similar vidoes.

Mise en Scene

Many of the lyrics to the song are directly related to the props in the shots, this creates a strong link between the audio and visual. Clearly a large amount of thought and planning has been contributed into the props and scene locations, i believe we should stick to this convention closely as the small details make hige contributions to the final piece.

They have used strong continuity throughout, following closely to common conventions it portrays to the audience that the main character is following the storyline and is continuous on the same day. We will use continuity when neccessary to show time references to the consumer.

Editing

The editing has been made to match the visual shots with the overlapping tempo of the music. This is in my opinion the main convention of a music promo video. When creating our promo video we will make sure that we include this common convention. Most of the editing has been completed using straight cuts but has cleverly been made to look smooth and slow matching the songs mood closely.

Theory (British Film)

Trainspotting

Scriptwriter – John Hodge

Directors - Danny Boyle

Producing – Andrew McDonald

Actors:

·         Ewan McGregor

·         Jonny Lee Miller

·         Robert Carlyle

·         Ewen Bremner

·         Kevin McKidd

·         Kelly Macdonald

Setting – Set in Edinburgh, almost all of the film was filmed in Glasgow

Date Made – February 1994

Released - 23 February 1996

Distributed by - PolyGram Filmed Entertainment

Budget - $3,500,000

Main Pitch and feedback

We have announced to the class that we have selected Neon Trees - Your Surrender as the song of choice for our media product (Promo video). As a group we are all happy with the song choice.

We also pitched the main ideas we have for the filming and content of the promo video to our peers and teacher and welcomed all criticism both positive and negative.

On the whole we was pleased with the comments of the class and feel very optimistic and excited about the production.

The class responded well in particular to the storyline that matched the lyrics of the song with many strong links and references throughout.

Our teacher Mr Devita was pleasently suprised with the level of detail and depth of research and planning had helped us to create the ideas we pitched. He commented on:

• The time frame we allowed (he thought it was to small unless the planning was in depth and a good risk assesment had been completed

• Some of the shots we suggested involved using equiptment we didnt have at the time so he thought we should have the equiptment ready before planning complex shots

• He also commented on the length of the shots we had suggested and thought we should include more scenes to keep the audience interested throughout

• The main criticism we recieved was that we planned to shoot the shots in conditions that were bright and sunny, he suggested that the weather could change and continuity could be comprimised

• On the whole he commented saying that the ideas were good and complex

We were happy with the feedback and will take into consideration what was said by our audience.

Target Audience Research

The permission letter we have prepared

I have sent this email to 'Lauren Schneider' as she is directly linked to Neon trees and their websites at the moment is completely dead.

To Whom It May Concern,

                                            We are writing to you regarding the permission to use the song 'Your Surrender' by Neon Trees for our school media video. The course specification consists of creating our own music video, and we decided that we would like to use 'Your Surrender'.

Please could you let us know if you have any problems with us going forward with this, no doubt you are very busy and don't have time to reply to every email, so we will assume that it is okay if you do not reply. If there are any problems whatsoever please let us know and we will not use your song for our video.

Thank you for your consideration on this matter,

Yours sincerely,Isaac Warburton, Joe Wright and Luke Pitchford A2 Media student from Ken Stimpson Community School