Titles

Our Titles have been designed to be simple, yet effective. We agreed not to include titles that were fancy and technical as we believed this would make our product appear amaturish and un-proffessional.

After completing in depth research and planning into similar products we noticed a common trend, that the promo videos contain simple titles that did not take away the audiences attention for long in order for them to concentrate on the main content (the video).

The similar products we researched into had short titles containing the name of the song and the artist name, many of the promo videos we analysed showed the name of the song at the beginning and at the end. This is the format we also decided to use so the audience were aware of the song name before they viewed the product and if they liked the product they knew the name for any potential downloads.

Editing and description of process, problems and effects used

Editing the promo video took a considerable amount of time using the sony vegas software round Isaacs. As a group we selected the shots that we wanted to use and disguarded the shots we didnt think were up to the standard we were looking for. Once we had the shots we wanted to use we began joining them together using our storyboard we had previously produced. We wanted the shots to change at to the tempo of the song which follows one of the main codes and conventions of a promo video. The shots were relevant to the lyrics of the song so we had to select the appropriate shots that had relevance to the song lyrics.

We encounted a large problem when editing some of the final shots as it proved highly difficult to place an image of the two main characters together in a bubble that was moving accross the screen. We persisted using our technical abilities and succeeded eventually.

We used effects to improve the levels of brightness to create the illusion that the sun was more prominat than in reality on the day of filming. These effects allow the promo to fit in with common conventions making the video fit in with the mention of the sun in the lyrics frequently.

(Increased brightness)