Our promo video will meet many main conventions of a promo video, the shots will focus on relevant aspects of the video each with individual purposes that should be aparant to the viewer. The change in camera shots will be made to match the tempo of the music. The purpose of the music video is to promote the song to a wide audience to enhance sales for the record label and increase demand/popularity.
The promo video is designed to tease the audience and provide them with a teasier. The promo video is used for promotional purposes. Promo videos usually match the mood of the music so the storyline reflects the action in the song.
Digipak
Our Digipak will consist of a main front cover that will be desngned to be eyectahcing and to draw in sonsumers to buy the product. The colours will be desingned to match the mood of the song we choose and will also be relevant. This will help to fit in with common conventions of similar products. The purpose of the digipak lets the audience know the content of the CD through the track list on the reverse, Inside the digipak there is more information in the form of pictures and maybe lyrics.
We will try to keep many similarities between our website, Digipak and Promo video to keep a link between them, this is used commonly throughout similar products. Our website will be easy to navigate and clear, the fonts will all be common throughout all of out products. The website we make will include more detailed information about the band i.e. Tour dates, Merchandise, Lyrics and personal information about the band.
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