Evaluation Question 4

4. How did you use media technologies in the construction and research, planning and evaluation stages?

Throughout the entire production we have used a vast portfolio of media products and technologies. We continually used YouTube to present our practise piece, our draft promo video and our final product. YouTube was beneficial to our production as it helped us to reach feedback from larger audiences when completing the audience feedback section from the research and planning stage.

Blogger has continually helped us to organise our production from the very beginning, all research and planning has been recorded in detail on the blog. Using the blog has helped our analysing skills and our use of different media technologies to differentiate our blog to make it interesting for the reader.

The internet was used frequently in the research stage of the production so we could compare our ideas and the codes and conventions with existing similar products.  We retrieved many screen grabs from a variety of online sources so we could compare and discuss; ensuring we created a product that would be professional, successful and popular with the chosen target audience for our product.

The main software used for creating the Digipak ancillary task was Adobe Fireworks CS4 as this enabled us to make a professional product that reflected what we wanted to produce. Adobe fireworks CS4 took some getting used to at first but we persisted; we were very happy to have taken the decision to continue using the software as we believe our technical skills have improved dramatically and the final Digipak reflects this.

We edited the production using Sony Vegas as we were familiar with the format from the previous year. We used extra features from the upgraded version to help our product progress from the year before work. We furthered our ability to use the software by including more technical effects in more detailed areas adding increased professionalism to our work.