Evaluation Question 3

Evaluation question: Audience feedback

In the whole journey of the creation process for our A2 music video we had to improve our video step by step with the aid of audience feedback. There were many ways in which we tackled audience feedback using different media and different styles. Every part of pre production we consulted our audience for feedback and advice to sculpt our video to make it the best it possibly could be.
           

 Before shooting our video we had to come up with a concept, a storyline for our video which correlated to both our target audience and the lyrics of our chosen soundtrack. Our group were undecided and had a few different concepts which we wanted to explore in more detail, but ultimately we knew we could only choose one so there was no point in chasing lost causes. We tackled this by making a quick decision and letting our audience feedback tell us what our demographic would mostly be attracted to. We successfully created a PowerPoint with all three ideas in detail to show to the rest of our media group. The decision was unanimous and we decided to explore Neon Tree’s ‘Your Surrender’ for our final piece as it had strong lyrical/image potential.
           

 Secondly we decided to use different formats of feedback. This was in the form of the widely acclaimed social network ‘Facebook’. As our friends and family were on there and the majority of them are in our target audiences age bracket we thought this would be suitable as it also allowed different ages to watch our video. Thus giving us a greater range of feedback as our video is definitely aimed at a specific type of audience but we would also like it to have a universal side to it which would make it watchable for all ages.
           

Initially we didn’t know how to make our storyline universal as it would be difficult to adapt our contemporary storyline to suit an older audience. Again, to tackle this problem we used audience feedback and posted our different ideas in the style of a poll where people could vote. We did this on our own blog pages as this was only available to our fellow media class mates; this was beneficial as we wanted feedback from people with knowledge instead of our target audience.
           

We also decided to create visual representations of our audience feedback so we could easily compare our results so we could clearly see the majority’s decision. This was produced in the form of pie charts, bar charts and line graphs. This information was retrieved from random stratified samples from our questionnaires which we handed out to ten people from every year. This surprisingly was a success with every year with the students participating taking the questionnaire seriously giving us valid and suitable feedback which we could act upon.
           

In terms of our universality, after our rough cut was produced we showed our parents and peers to see if they were able to see if the storyline suited the song and also if they could relate to the video. This ranged in success with a low percentage of parents finding it uninteresting but we thought this was because it was an unfinished product. We did take their points and opinions into consideration and implemented them to improve our final video.
          

  Again, after our final video was produced and refined we showed it to both our class mates and put it on facebook to make it available to wider numbers of people. We managed to get much more positive feedback with 95% of people liking the video. This was due to people being able to sympathise with the storyline itself.
           

Overall, after every step of pre-production, whatever we thought of, ideas, techniques, locations we consulted a range of people to see if they hit our target audience. By doing this we were able to design and sculpt our video specifically allowing us to use our time more efficiently while also conforming to our target audience’s demands.