There are many similarities between our Ancillary tasks (Digipak and Website) as this was the case with the similar products we researched into. We also ensured there were strong links between the main task and the ancillary task to ensure the audience could easily distinguish the similarities and therefore recognize the product. We made these links strong by ensuring the font type, colours and pictures were all similar throughout.
When tackling the continuity in terms of colour scheme we decided we wanted to create a ‘rainbow’ effect as a rainbow has a continuous pattern throughout. We took this continuous pattern ideas and geared relevant colour through all our different types of media. This technique was also implemented with the use of the actors appearing within all of the products we created, this in turn allows the audience to recognize the products at first glance further keeping the main conventions we adhered to.
As you can see here, the three products we have created all contain similar colours and font. Visually, clear correlation between the images below provides a sense of unity which collectively groups the image to make an overall product for our specific target audience and genre. The images combined illustrate an effective, professional aspect to our work, which is a key attribute we were attempting to fulfil.
All of the similar products we researched used this convention between their media products, as the similar products we researched were hugely popular with the target audience we were targeting. This helped us as a group to collectively agree to meet this convention closely in an attempt to ensure our main product and ancillary tasks were also popular. When tackling the continuity in terms of colour scheme we decided we wanted to create a ‘rainbow’ effect as a rainbow has a continuous pattern throughout. We took this continuous pattern ideas and geared relevant colour through all our different types of media. This technique was also implemented with the use of the actors appearing within all of the products we created, this in turn allows the audience to recognize the products at first glance further keeping the main conventions we adhered to.
As you can see here, the three products we have created all contain similar colours and font. Visually, clear correlation between the images below provides a sense of unity which collectively groups the image to make an overall product for our specific target audience and genre. The images combined illustrate an effective, professional aspect to our work, which is a key attribute we were attempting to fulfil.
We decided to consist our theme of actors and scenery. We did this as normally a digipak directly correlates to the website colours, but as this is a one off video we decided to link all of our products together and we felt the most effective way of doing this was by using these features. Hence, visually our target audience will be able to immediately link our products spreading awareness. Our logo is simply the band’s name, this as well is spread throughout all our products. Finally, we also use symbolic shots on our webpage as again these were directly representational of our overall message.
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